Name Address Phone Number
NAP or Name address phone number is just one of the ways Google judges your business as trustworthy. Your company; even if you’ve never submitted your details to a directory, will be listed multiple times across the internet. These listing will often contain mistakes. Google judges you on everything matching.
Try Googling your business by name. Do you see your details? Or are people being given your competitors details?
God forbid a customer tried to contact you using the wrong details then took their business to your competitor!
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